Healthtech · B2B operator + consumer
Pharmacy workflows that secured 3 partnerships in 60 days
I designed and shipped the operator backend and consumer storefront for a telemedicine pharmacy marketplace: flows that the CEO used to close pharmacy partners
3
pharmacy parternships
6 → 3
workflows designed
ROLE
UX/UI Designer
2023
May to August
TEAM
1 UI Designer
1 CEO
scope
B2B backend + consumer storefront
What I walked into
NKOMOR was building a telemedicine pharmacy marketplace with 2 users who needed opposite things:
Operators (B2B)
list medicines and manage orders without friction.
Consumers (B2C)
find and buy medicine, fast.
2 constraints shaped everything:
ceo
"Pharmacy partners use spreadsheets and fax machines. Give them clarity, not innovation."
ceo
"No time for consumer research. We pitch pharmacies in 4 weeks."
My job: earn operator trust on day one; make it compelling enough to win the pitch.
Scoping under constraint
We interviewed pharmacies and mapped 6 workflows pharmacies needed: products, orders, payments, SMS, analytics, and dashboard. Then the CEO cut it to the essentials:
ceo
"Focus on what operators need to launch and manage orders. That's it."
So I reframed the goal: not a complete backend, but a focused MVP that gets operators to yes.
I designed 3 core operator workflows
Launch your store
"Add 5 products to go live." One finite path; ~20 minutes from sign-in to live.
Manage products
Simple table + CSV upload. Meets operators where they already are.
Manage orders
Status list + 1-click actions. Fast to scan, real-time, auto-syncs inventory.
Consumer side
The consumer side evolved with the CEO's priorities. I designed 2 directions — both fed the pitch:
01
CHOSEN · SHIPPED
Pharmacies-first
Browse pharmacies → products → cart. Operator-centric — partners see themselves first.
02
Medicine-store concept
Shop by category and condition, partner spotlight, top deals. Consumer-centric — discovery + trust signals.
What this told partners: "Your customers get smart discovery and you're visible up front."
Results
Shipped to production —
both the operator backend and consumer storefront, used by pharmacy partners.
the team moved forward with the pharmacies-first v1, since pharmacies responded to seeing themselves first.
3 partnerships signed —
all screens I designed was used in the CEO's pitch decks.
What I learned
B2B workflows are the backbone
This project taught me to separate ideal UX from what the product needs next: I prioritized what unblocked partnerships and kept the design flexible for later.
