Your care info, finally in one spot
Opens prototype in a new tabA clickable healthtech prototype for appointments and records.
Hero for Helen Li, Product Designer
I design products around ⟣ how people actually think.
Background in cognitive science and psychology. I run the research that shapes the product strategy, then design the system that ships it.
Open to full-time design rolesSelected work
- Mobile App
- B2C
- 0→1
LOOKR
I designed the experience around Gen-AI photo inspiration: 0→1 in 4 weeks.
Led research, design direction, and the visual system for a camera app shipped to real users in one sprint.
- 72% satisfaction
- 54% adoption
- 4-week sprint
- Web
- B2B2C
- UX Research
NKOMOR
Pharmacy workflows that secured 3 partnerships in 60 days.
Designed and shipped operator backend and consumer storefront as one product.
- 2 user types
- 3 partnerships
- 60 days
Password-protected case study.
- Web/Mobile
- B2C
- UX Strategy
Job Search Marketplace
Onboarding that earns completion instead of forcing it.
Rebuilt onboarding from scratch, testing a single behavioral-psychology insight across 3 hi-fi iterations.
- ~35% ↓ drop-off
- ~40% ↓ time to first application
Password-protected case study.
- Web App / Mobile App
- B2B SaaS
- UX Research
AI Brokerless Freight Platform
The freight platform built for carriers, not dispatchers.
From research to strategy to design. A B2B freight platform built around how carriers, admins, and shippers actually work. My research became the team's UX foundation.
- 5 interviews
- 6 competitors
- 2 components product-wide
About Helen Li
I'm Helen. I got into design helping my immigrant parents with technology and realizing the same interface lands completely differently depending on who's using it. Since then, I've designed for how real people actually think, not how we assume they do.
Education: UC Santa Cruz · B.S. Cognitive Science B.A. Psychology
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