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About

Hi, I'm Helen.

Product designer at AlmostBroke Studio. Previously moderated 50+ research sessions at Apple.

Helen Li at dinner holding sushi with chopsticks
Yes, this is my "About me" photo. I love sushi.

Not a traditional path

Cognitive science first

Design asks the same question

Found UX in college

Fell for the process

Taught myself the rest

Now I design it and ship it

Still not a straight line ♡

The moment it clicked

Gestures are learned, not universal

When an interface assumes everyone already knows the gestures, it fails the design, not the person. Years later Apple shipped Assistive Access with the same idea: interfaces built for different backgrounds, not one assumed literacy.

  • 01 · The ask

    My immigrant parents got an important file in iMessage and asked me to help forward it. It sounded simple.

  • 02 · The stall

    Long-press. The three-dot menu. Knowing which tap does what — familiar to me, not obvious to them.

  • 03 · What I noticed

    Shared interface knowledge is assumed more often than it is taught.

  • 04 · The click

    Same phone. Same screen. Two completely different literacies.

Design Growth

Shown through iterations of my portfolio

The version you're on now will keep growing as I learn more. Iterations don't stop.

Concept over clarity 2024

Retail metaphor and two color bands fight the real job: place the designer. Heavy display, thin body, vague learn-more.

Helen Li portfolio v1 homepage screenshot

How I got here

A little more, for the curious

Outside work I'm still curious. Same instinct to try things, zero professional pressure to perform it.

  • Helen in a gym mirror selfie wearing a pink zip jacket over a black set
    A loaded Hammer Strength leg press seen from the seat

    Weightlifting & Pilates 🧘‍♀️

    Moving my body and eating right motivates me and reminds me that I am working towards a goal.

  • The Glico running man billboard lit up over Dotonbori in Osaka at night
    Boarding a pink Peach airlines plane across the tarmac at night

    Travel ✈️

    I love travelling to experience new cultures. Looking to go to Chongqing, China this year.

  • A rose-gold blush compact and swatch of the shade on Helen's palm
    Helen in a car selfie wearing soft everyday makeup

    Makeup 💄

    I have experimented with clean-girl and bold styles. Currently perfecting douyin style 🇨🇳

  • Close-up of a grunge outfit: fur-collared denim vest, layered chain and cross necklace
    Close-up of a black going-out top layered with a chain necklace and butterfly pendant

    Fashion 👟

    My favorite aesthetic to put together are Y2K and Streetwear.